SOCIAL MEDIA ADVERTISING FOR MED SPAS & PLASTIC SURGEONS
When it comes to ads, promotions, and social media posts, a strategic social media advertising campaign should take advantage of the hours that people spend scrolling through social media on a daily basis. Going beyond your organic outreach with your content, moving into paid social media advertising with med spa and plastic surgery ads provides another avenue to target potential patients.
Using real-time content, social media offers one of the most responsive, rapidly changing avenues to engage your patient base. Create posts with various topics of interest and make deliberate choices with boosting and targeting preferences to respond to the 66% of consumers who feel that there is too much repetition in digital marketing.
Basics of Social Media Marketing
An online billboard, digital ads deliver content directly into the hands of your patients, and by thoroughly understanding the relationship between your services and your patients, you can segment your marketing strategy to target patients at various stages in their medical journey. Rather than posting blindly and sending information out into cyberspace, there are key steps and metrics that can help you to understand the effectiveness of your post content, timing, hashtag use, and much more.
BONUS POINTS
Take advantage of peer-to-peer influence by promoting your online reviews within your advertising strategy. Whether developing an ad carousel of patient reviews or creating a video testimonial, the power of persuasion has increased effects when it’s coming from a trusted voice. Since up to 81% of patients use online reviews as part of their decision making process when selecting a healthcare provider of any sort, incorporating reviews into your ad strategy can increase the effectiveness of your ads.
Get Social